Overview

A complete landing page and digital campaign for a horror movie streaming service, where dark UX meets clean conversion. I created a responsive landing page alongside campaign assets including Google ads, social media posts, and the logo, partnering closely with the marketing team to translate their concepts into a cohesive experience.

Project :

ScreamStream

Role :

Designer / Front-end Developer

Project Type :

Horror Movie Streaming Service Landing Page

Platform :

Web (responsive landing page)

Focus :

Emotional engagement, conversion, and brand consistency across digital assets

The Challenge

The goal was to launch a landing page for ScreamStream, a streaming platform featuring curated horror films and thrillers. The landing page was part of a promotional campaign aiming to:

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Attract horror fans during seasonal events (e.g. Halloween)
Drive trial sign-ups or immediate engagement
Create a strong, immersive first impression that reflects the genre’s emotional tone
Stay visually compelling and fast-loading, even with heavy graphic styling

Objectives

Design a visually striking landing page with horror film theming
Establish brand tone: cinematic, chilling, edgy but professional
Ensure the UX remains intuitive despite dramatic styling
Integrate clear CTAs and trial conversion funnel
Support the campaign with matching ad and social media creatives
Handle end-to-end implementation: design, build, and assets

Research & Analysis

Market & Moodboard Research :

Studied existing horror-focused platforms and seasonal campaigns from :

Shudder
Netflix Horror Collections
A24’s genre marketing
Horror-themed YouTube trailers and movie posters

Key UX Takeaways :

Fans of horror want to feel the thrill immediately, bold visuals helps
Use dark backgrounds, cinematic typography, and red accents
Navigation should remain simple, keep fear in the content, not the UI

UX Strategy & Wireframes

Information Architecture :

Hero Section: Tagline, eerie imagery, CTA to “Start Watching”
What’s Inside: Curated collections, exclusives, categories (slasher, thriller, paranormal)
Platform Features: Watch anywhere, cancel anytime, no ads
Teaser video section (optional autoplay mute)
Trust markers: “Trusted by horror fans worldwide”, social proof, ratings
CTA repeated in sticky nav or section footer
Footer: Terms, privacy, contact
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Wireframe Focus :

Clear emotional flow: tension > curiosity > action
Strong visual rhythm: alternating dark/light contrast sections
CTA clarity despite dramatic theme

UI Design Approach

Visual Style :

Dark UI with blood red accents and grain textures
Film-inspired typography with high contrast (Gothic serif + modern sans)
Cinematic imagery, manipulated to enhance tension with overlays, blurs, glitch
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Accessibility Considerations :

Contrast compliance despite dark theme
Alt text and clear labels for CTAs

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Design Review & Developer Handoff

I managed this project from start to finish, handling both the design and development of the landing page, from initial exploration and wireframing to the final implementation.

Final Design Overview

The final design positions ScreamStream as a bold, unapologetically dark streaming brand for horror fans. A black-and-blood-red palette, glitch-effect imagery, and gritty display typography carry across every touchpoint: a conversion-focused landing page with clear free-trial CTAs designed for desktop and mobile, a full set of display ads sized for standard banner placements, a series of Halloween-themed Instagram posts mixing character spotlights with seasonal greetings, and a welcome email that brings the same eerie tone straight into the user's inbox. Every piece reinforces one cohesive identity that is cinematic, playful, and just unsettling enough to make horror lovers click "Start Watching."