04 Timume

Timume needed a dedicated landing page to promote its digital streaming service, a platform offering movies, audiobooks, games, and music. The content had to cater to a Japanese-speaking audience, be mobile-first, and fully comply with Google’s UX and advertising policies.

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The page needed to:

• Clearly communicate the platform’s value proposition
• Build trust and credibility with transparent content
• Convert users into trial sign-ups or subscribers
• Function well across all devices, especially mobile
• Meet strict content standards for SEO and paid ads

1. Design a visually compelling landing page that introduces the service effectively
2. Establish a clear content hierarchy to avoid cognitive overload
3. Drive conversions via strategically placed CTA buttons (e.g., “Start Free Trial”)
4. Ensure full alignment with Google’s advertising/content policies
5. Build trust through transparency and user expectations (terms, features, disclaimers)
6. Optimise performance for mobile users (lightweight layout, thumb-friendly flow)

I studied similar streaming platforms like:

• Netflix Japan
• U-NEXT
• Rakuten TV
• Amazon Prime Video (Japan)
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Key takeaways:

• Minimal but bold hero sections
• Focus on features and content variety
• High-converting CTAs early and often
• Mobile-first design is non-negotiable
• Policy-aligned: full disclosure of terms, pricing, and cancelation

Information Architecture Highlights:

1. Hero Section – Logo, intro copy, and strong CTA (e.g., “Start Free Trial”)
2. What’s Inside – Icons + descriptions of movies, audiobooks, games, and music
3. Key Features – Benefits like “Unlimited Access”, “Multi-Device Use”, “Ad-Free”
4. User Expectations – Pricing transparency, policy disclaimers, cancellation terms
5. FAQs / Support Info
6. Footer – Legal links, social media, support
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I wireframed the layout in mobile-first format, followed by desktop scaling.

I created a clean and engaging interface that visually supports the product’s appeal.

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Key Visual Decisions:

• Hero Banner: Soft gradient background, large headline, subtext, and call-to-action
• Feature Icons: Simple visual cues for each content category (movies, games, audiobooks, music)
• CTA Buttons: Persistent on mobile, always clear and action-oriented
• Typography: Balanced Japanese fonts for readability and local tone
• Visual Trust Elements: Badge-style icons for “Secure Payment”, “Policy-Compliant”, and “Google Ads Ready”
• Mobile First: Vertical stacking, large tap areas, collapsible FAQs
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All content followed Google's ad policy rules, that means no exaggerated claims, no misleading graphics, and clear links to policies.

Designed primarily for mobile viewing:

• Clean stacking of elements
• Sticky back-to-top CTA at bottom
• Optimised font sizes
• Images compressed for performance
• Interactive FAQ section with accordion toggles

This was a central constraint and a key success of the design. I ensured:

• Clear disclosures for trial/cancellation terms
• No use of dark patterns (e.g., misleading CTAs or false urgency)
• All legal and policy links present
• Alt text and semantic markup ready for handoff

Though this was a pre-launch project without active A/B testing yet, the final design is:

• Visually clear and conversion-oriented
• Fully policy-compliant and ad-ready
• Scalable for localisation and future features
• Structured for SEO with accessibility in mind

What I learned: Designing this landing page taught me how to balance creative freedom with strict policy guidelines. It strengthened my skills in simplifying complex offerings into digestible, user-friendly formats, all while keeping conversions top of mind.