Overview

Timume is a multi-content campaign that aims to run in Japan to promote a streaming platform offering movies, games, audiobooks, and music that fully aligned with Google’s UX and content policies.. This landing page is designed specifically for the country where everything can be "kawaii". Here I show the desktop together with mobile design for a landing page. There is also an article page design for this campaign.

Project :

Timume

Role :

Designer / Web Developer

Project Type :

Landing Page Design for Streaming Service

Platform :

Web (mobile-first responsive design)

Focus :

Conversion optimisation, clarity, compliance (Google policy)

The Challenge

Timume needed a dedicated landing page to promote its digital streaming service, a platform offering movies, audiobooks, games, and music. The content had to cater to a Japanese-speaking audience, be mobile-first, and fully comply with Google’s UX and advertising policies.

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The page needed to :

Clearly communicate the platform’s value proposition
Build trust and credibility with transparent content
Convert users into trial sign-ups or subscribers
Function well across all devices, especially mobile
Meet strict content standards for SEO and paid ads

Objectives

Design a visually compelling landing page that introduces the service effectively
Establish a clear content hierarchy to avoid cognitive overload
Drive conversions via strategically placed CTA buttons (e.g., “Start Free Trial”)
Ensure full alignment with Google’s advertising/content policies
Build trust through transparency and user expectations (terms, features, disclaimers)
Optimise performance for mobile users (lightweight layout, thumb-friendly flow)

Research & Analysis

I studied similar streaming platforms like:

Netflix Japan
U-NEXT
Rakuten TV
Amazon Prime Video (Japan)
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Key takeaways:

Minimal but bold hero sections
Focus on features and content variety
High-converting CTAs early and often
Mobile-first design is non-negotiable
Policy-aligned: full disclosure of terms, pricing, and cancelation

UX Strategy & Wireframes

Information Architecture Highlights:

Hero Section – Logo, intro copy, and strong CTA (e.g., “Start Free Trial”)
What’s Inside – Icons + descriptions of movies, audiobooks, games, and music
Key Features – Benefits like “Unlimited Access”, “Multi-Device Use”, “Ad-Free”
User Expectations – Pricing transparency, policy disclaimers, cancellation terms
FAQs / Support Info
Footer – Legal links, social media, support
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I wireframed the layout in mobile-first format, followed by desktop scaling.

UI Design Approach

I created a clean and engaging interface that visually supports the product’s appeal.

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Key Visual Decisions:

Hero Banner: Soft gradient background, large headline, subtext, and call-to-action
Feature Icons: Simple visual cues for each content category (movies, games, audiobooks, music)
CTA Buttons: Persistent on mobile, always clear and action-oriented
Typography: Balanced Japanese fonts for readability and local tone
Visual Trust Elements: Badge-style icons for “Secure Payment”, “Policy-Compliant”, and “Google Ads Ready”
Mobile First: Vertical stacking, large tap areas, collapsible FAQs
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All content followed Google's ad policy rules, that means no exaggerated claims, no misleading graphics, and clear links to policies.

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Design Review & Developer Handoff

I led this project end to end, handling both the design and development of the landing page.